Brand Activation

Brand activation helps boost brand awareness, recall and customer loyalty. It’s about creating worthwhile interactions and leaving a lasting impression on your audience. In the context of active play for children, brand activation focuses on establishing strong connections between the brand and the market through experiential play. It’s different from traditional marketing strategies, which are often one-way and have less consumer participation.

Soft Play® does brand activation for companies, designing a unique playground experience that meets your marketing goals and budget. Encourage customer participation through innovative playground equipment that targets your market and draws them to your business. Brand mascots, custom playgrounds, immersive brand environments — we have them all here.

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The Power of Play in Brand Activation

Soft Play has expertise in designing and manufacturing indoor and outdoor playground equipment that facilitates brand activation for businesses across various industries. Our products are integral in capturing your audience’s attention and forging a unique experience with your brand.

Drive engagement, increase brand awareness and boost sales with play equipment that matches your campaign and brand as a whole. Soft Play thoughtfully designs installations that keep customers coming back for more.

Creating Engaging Brand Activation Play Areas

No matter the industry you’re in, Soft Play is your best partner in marketing brand activation. With over 40 years of experience and manufacturing expertise, we’re ready to breathe life into your ideas through:

• Interactive play zones: Our interactive play zones are ideal for driving consumer engagement. We can design imaginative play areas tailored to your brand’s identity for guests of all ages. These include freestanding systems for young children and outdoor play areas that families can enjoy.
• Custom brand installations: We can incorporate brand logos, official colors and themes for custom playground equipment. Our experts can configure a setup for limited spaces without compromising the play experience.
• Family-friendly activations: We have playground equipment to target families, helping brands engage parents and their kids. Our products can help promote positive brand associations and unmatched customer loyalty through family bonding.
• Seasonal promotions: We also leverage opportunities for seasonal marketing by creating imaginative play spaces that fit the theme, including product launches, holiday celebrations and other special events.
• Playground furniture: We can design functional playground equipment for offices and commercial spaces, such as creatively designed furniture and seating areas. These are ideal for brand recall, especially when constructed with your brand identity and colors in mind. Place them in common areas where people can see and use them for relaxation or when supervising children in play zones.

Soft Play is dedicated to building lasting memories for our clients and their customers. Whether you’re trying to connect with your existing audience or tap into a new market, engaging play that fosters meaningful relationships with your community can go a long way.