Airport Improvement Magazine states: “A family’s average dwell time in an airport play area ranges from 45 to 90 minutes. That’s a lot of time to capture concessions sales and build customer loyalty. Creating and maintaining a family-friendly play area can go a long way toward turning traveling families into happy, repeat customers.”

Written by Jennifer Bradley, the article quotes Soft Play’s Jeff Williamson, who has helped airports capitalize on their family markets in much the same way that retailers and malls have done.”Airports see the impact it can have on their advertising space, but most importantly, realize that they need to become more family friendly,” Williamson explains. “An indoor play area amenity creates an overall great customer experience for people flying in and out of an airport.”

Read the full article here: Airport Improvement Magazine.